MEGA Imaging® takes fish finding into the megahertz range for more detail and domination. Pioneered by Humminbird®, the clarity of MEGA Imaging can help you easily distinguish fish from structure, see the direction fish are facing and even target individual species.

Select MEGA Side Imaging® for an incredible view to both sides of your boat. Delivering up to 3X the output of standard Side Imaging®, MEGA Side Imaging technology took fish finding into the megahertz frequency for the very first time. And with MEGA Side Imaging+™, there’s absolutely no place left to hide, thanks to extended range out to 200 feet on either side, plus 20% more detail than MEGA Side Imaging

Count on MEGA Down Imaging® for a crystal-clear picture below your boat. With up to 3X the output of standard Down Imaging®, MEGA Down Imaging shows you what lies beneath in crystal-clear detail. And with MEGA Down Imaging+™, fish don’t stand a chance, thanks to extended depth down to 200 feet, plus 20% more clarity than MEGA Down Imaging.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Raptor is an all-new kind of shallow water anchor that knows where you're anchoring, what's happening to your boat, and what to do next. With smart features and a hard-working design, Raptor keeps you locked down. Raptor senses when wind and waves pick up and start to threaten your hold. Then it automatically anchors itself back, and you don't have to lift a finger. 

Whether you're anchoring into rocks, mud, silt, sand or anything else - Raptor automatically senses the bottom to apply the right hold, with Auto-Bottom Mode. It's just one of four User-Selectable Anchoring Modes on Raptor. You can also activate Soft Bottom Mode for mud and silt, Rough Water Mode in wind and heavy chop, or Standard Mode for normal conditions.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

If you want to put bait on target, you’ve got to fish smarter. The Optimum™ downrigger is positively ingenious. This smart, connected system gives you access to critical trolling data and lets you raise, lower and cycle weights using the full-color LCD display, your Humminbird® fish finder, or even your mobile device. No matter where you are on the boat, you’re in charge. And the fish won’t know what hit them. Every Optimum downrigger has a full-color 3.5” LCD display which gives you all of the trolling data from the downrigger right at your fingertips. Wirelessly network your Optimum downrigger with your Humminbird® fish finder to see all of your trolling data right from your Humminbird unit, so you never miss a thing. See where the fish are, know where your bait is, catch your next trophy fish.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

The STH Drifter brings goby baits into a new realm. The ultra soft hand poured bait has action for days. Flexibility is what sets the Drifter apart. You can fish it on a drop shot, jig head, or the STH custom designed Flatty jig build specifically for the Drifter. The spectrum of colors will allow you to match any water color or conditions for the perfect target. The life-like eyes bring this little goby to life and the fish will be the first to tell you it is a special lure.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Blurring the line between multiple types of topwater baits, the Freedom Tackle Mischief Minnow Topwater is a cross between jerkbait, wake bait, buzzbait and plopper style bait all in one package. The custom designed blade positioned on the lures belly creates a surface commotion the fish can not resist. As the bait is twitched or waked across the surface, the oversized blade will clack and flash on the body causing noise and a rolling side to side action.  Try a steady retrieve, stop and go, or erratic retrieve to trigger strikes, there is no wrong way to fish this lure. There is no better bite than a topwater bite!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Conquer any fishing condition you may face while trolling with the Freedom Tackle Herring Cutbait.  The Herring is highly versatile and works great behind your cannonball, dipsy, or flasher to cover the entire water column with its tantalizing injured baitfish movement. Through-wire construction allows this hard bodied trolling lure to withstand the biting abuse of salmon, trout, or walleye. Always tuned to perfection ready for the next strike at all trolling speeds. With match the hatch sizes and proven fish catching colors these UV coated lures will have the fish striking hard!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Since 1920, Viking®’s leadership in quality and innovation has set the standard in performance, comfort and safety for workers. Over the years Viking® has taken the technology and performance of their industrial products and integrated levels of fashion to create exceptional value recreational offerings that perform with industrial durability.

You can rely on Viking® gear to keep you safe, dry and warm on the coldest and rainiest of days because every part of the Viking® garment has been meticulously thought out to deliver a comprehensive waterproof system that is also comfortable to wear. Each component and the stitching behind a Viking® garment gives you the protection you need to Brave The Elements.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Daiwa’s revolutionary T-Wing System addresses the issue of traditional line guide/level wind systems constricting line flow by delivering a T-shaped line guide that is larger, wider and less restrictive. TWS allows line to exit freely from the spool with minimal line angle and minimal friction, thereby reducing line noise and backlash, and delivering more accurate and longer casts.

Daiwa’s ZERO ADJUSTER

Thanks to the revolutionary SV-Concept, it is no longer necessary to adjust the Mechanical Spool Brake Knob when casting. Perfect Zero  Adjuster setting is when the spool shaft is held without side to side spool play. Appropriate brake power adjustment is now fully manageable with only the use of the Magnetic dial.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Too often, anglers find themselves packing up their gear and heading back to shore early. Why? Back and muscle joint pain creeps in. It's a sad truth we all know well. Rough waves can wreak havoc on your spine, and leave you spending more time at home in recovery and less time on the water, where the fish are calling.

Smooth Moves boat seat suspension kits offer anglers a fail-proof solution. Its advanced shock-mitigation system helps anglers cut through tough waves and absorb less jolts and jars to the body. Using a built-in air compressor and four-spring design, Smooth Moves suspension systems eliminate tension and optimize comfort—every ride!

Air Pedestal

The Air kit offers a pneumatic suspension and features an advanced shock-mitigation system that adjusts with a push of a button while the mechanical Ultra kit's hydraulic-dampening shock and four-spring design is ideal for passengers who are along with you for the ride.

Easy to install and adjust to every person's comfort level, Smooth Moves Air and Ultra suspension kits fit in most fishing and pontoon boats with pedestal-style seat configurations. Simply mount the suspension, adjust to your liking, and go. It can hold up to 350 pounds and features powder-coated steel and a rubber boot to make it salt-water resistant.

Ultra Pedestal

It goes without saying, the longer you stay on the water, the more fish you'll catch. But if your equipment is limiting your ability to go the distance, it's more likely you'll come home with a sore back and little else to show for your efforts. With Smooth Moves, you feel like you're floating on air, and when you see the waves get rough ahead, you go forward, not back.

Ride the waves in comfort and discover why so many anglers get hooked on the ultimate solution for boat seat suspensions. Visit https://smoothmovesseats.com/ to order the Air or Ultra online. Or check your local dealer to see if they carry Smooth Moves!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more