Set the Hook Versatility


The STH Drifter brings goby baits into a new realm. The ultra soft hand poured bait has action for days. Flexibility is what sets the Drifter apart. You can fish it on a drop shot, jig head, or the STH custom designed Flatty jig build specifically for the Drifter. The spectrum of colors will allow you to match any water color or conditions for the perfect target. The life-like eyes bring this little goby to life and the fish will be the first to tell you it is a special lure.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

The Freedom Top Water Bite


Blurring the line between multiple types of topwater baits, the Freedom Tackle Mischief Minnow Topwater is a cross between jerkbait, wake bait, buzzbait and plopper style bait all in one package. The custom designed blade positioned on the lures belly creates a surface commotion the fish can not resist. As the bait is twitched or waked across the surface, the oversized blade will clack and flash on the body causing noise and a rolling side to side action.  Try a steady retrieve, stop and go, or erratic retrieve to trigger strikes, there is no wrong way to fish this lure. There is no better bite than a topwater bite!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Irresistible Baits for Trolling

 

Conquer any fishing condition you may face while trolling with the Freedom Tackle Herring Cutbait.  The Herring is highly versatile and works great behind your cannonball, dipsy, or flasher to cover the entire water column with its tantalizing injured baitfish movement. Through-wire construction allows this hard bodied trolling lure to withstand the biting abuse of salmon, trout, or walleye. Always tuned to perfection ready for the next strike at all trolling speeds. With match the hatch sizes and proven fish catching colors these UV coated lures will have the fish striking hard!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Brave the Elements with Viking

Since 1920, Viking®’s leadership in quality and innovation has set the standard in performance, comfort and safety for workers. Over the years Viking® has taken the technology and performance of their industrial products and integrated levels of fashion to create exceptional value recreational offerings that perform with industrial durability.

You can rely on Viking® gear to keep you safe, dry and warm on the coldest and rainiest of days because every part of the Viking® garment has been meticulously thought out to deliver a comprehensive waterproof system that is also comfortable to wear. Each component and the stitching behind a Viking® garment gives you the protection you need to Brave The Elements.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Daiwa’s Revolutionary T-Wing System

Daiwa’s revolutionary T-Wing System addresses the issue of traditional line guide/level wind systems constricting line flow by delivering a T-shaped line guide that is larger, wider and less restrictive. TWS allows line to exit freely from the spool with minimal line angle and minimal friction, thereby reducing line noise and backlash, and delivering more accurate and longer casts.

Daiwa’s ZERO ADJUSTER

Thanks to the revolutionary SV-Concept, it is no longer necessary to adjust the Mechanical Spool Brake Knob when casting. Perfect Zero  Adjuster setting is when the spool shaft is held without side to side spool play. Appropriate brake power adjustment is now fully manageable with only the use of the Magnetic dial.

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Less Shock. More Action. That’s Smooth Moves Boat Seat Suspension

Too often, anglers find themselves packing up their gear and heading back to shore early. Why? Back and muscle joint pain creeps in. It's a sad truth we all know well. Rough waves can wreak havoc on your spine, and leave you spending more time at home in recovery and less time on the water, where the fish are calling.

Smooth Moves boat seat suspension kits offer anglers a fail-proof solution. Its advanced shock-mitigation system helps anglers cut through tough waves and absorb less jolts and jars to the body. Using a built-in air compressor and four-spring design, Smooth Moves suspension systems eliminate tension and optimize comfort—every ride!

Air Pedestal

The Air kit offers a pneumatic suspension and features an advanced shock-mitigation system that adjusts with a push of a button while the mechanical Ultra kit's hydraulic-dampening shock and four-spring design is ideal for passengers who are along with you for the ride.

Easy to install and adjust to every person's comfort level, Smooth Moves Air and Ultra suspension kits fit in most fishing and pontoon boats with pedestal-style seat configurations. Simply mount the suspension, adjust to your liking, and go. It can hold up to 350 pounds and features powder-coated steel and a rubber boot to make it salt-water resistant.

Ultra Pedestal

It goes without saying, the longer you stay on the water, the more fish you'll catch. But if your equipment is limiting your ability to go the distance, it's more likely you'll come home with a sore back and little else to show for your efforts. With Smooth Moves, you feel like you're floating on air, and when you see the waves get rough ahead, you go forward, not back.

Ride the waves in comfort and discover why so many anglers get hooked on the ultimate solution for boat seat suspensions. Visit https://smoothmovesseats.com/ to order the Air or Ultra online. Or check your local dealer to see if they carry Smooth Moves!

About Charlie Wray

Charlie Wray has been host of the very popular TV show, Fishful Thinking, since 1990. Part of the success behind the show has been the very informative format. Perfect for both the novice and experienced angler, Fishful Thinking provides entertaining insight for all audiences...read more

Mustad Since 1877

Early in my fishing, it didn’t take long to recognize that many manufacturers used cheaper and inferior hooks on many lures. Simple enough, I understood it was a cost issue, but it also was obvious that if I wanted quality hooks on many lures, I had to do it myself, I needed to be prepared.  I believe I was 12 when I first started using Mustad and have been using them ever since without ever experiencing a problem. From the smallest Trout hook holding fast in giant Trout, to Mustad Ultra Point barbless circle hooks landing Bluefin Tuna over 1,000 lbs.

From time to time a fishing partner would try a different brand, and I watched as bent and brittle hooks would break at times for no reason, this never happened with my Mustad and only continued to reinforce my dedication.

I remember testing the amount of stretch a casting distance of monofilament or fluorocarbon would stretch on hook sets and I wondered how I ever set a hook. I immediately became more diligent on sharpening my hooks and when Mustad released Mustad Ultra Point hooks, I relished in the concept. Not only sticky sharp out of the package, but hard to ever roll the point. I have watched hours of underwater footage of fish hitting lures and baits on other hooks without ever being hooked or noticing a hit from boat side.  The sharper the hook, the better as it only takes a split second for a sticky sharp Mustad to stick and start to penetrate and become a noticeable hit. To catch a fish, before you test your skill at landing a fish, or test your knots and leaders, it all starts with the hook doing its job before anything else gets started.

For me, after 42 years of serious fishing, nothing beats quality Mustad hooks.

My New Ram

Every season I have remarked about my impressions after I pick up a new RAM. Well, this time I wanted to wait and see how it performed after the “new factor” wore off. First, it still feels like a new truck every time I drive it, still as easy handling and impressive. RAM is truly making vehicles that last and are out to satisfy the Canadian consumer.

Tremendous torque and power I remember when pickup trucks were the bouncy, clunky work vehicles that just did the job, and that was about it. The new RAM is not only designed to get the job done right, but in an impressive fashion. Really, all I need is a dependable vehicle to tow the boats, but with the comfort available in the RAM vehicles today, it is simply a treat every time I am in it, and the power and torque is amazing, in both the gas and diesel RAM trucks.

The Ram 2500 Longhorn Diesel is the RAM I am using, and from year to year, and to my surprise, has only got better. Each year I am hit with the WOW factor more and more, and trust me, if I wasn’t happy in a RAM, I wouldn’t be driving one. Even during the early stages of break in, I am getting incredible fuel efficiency and well over 1,000 km per tank of fuel. This has much improved over the last few years. I have a huge media screen and visuals for the backup camera, making it extremely easy to see, the ride is incredibly smooth, and with the windows up, all outside noises are gone for a beautiful quiet interior. Even towing the boat, I have never been in a truck with a smoother shifting transmission. The changing of gears is almost undetectable!

Incredible fuel efficiency In the past, some diesel vehicles have been hit with a bad rap for noise, smell and cold starting issues, but I have never experienced that with RAM. The Cummins Diesel is quiet, no odour, and with this bitterly cold winter we have had, I never had an issue starting it, and it ran without even a hiccup. This new Cummins 6.7 Turbo Diesel even has oil change intervals up to 24,000 kms. Talk about a great advantage on long trips or busy schedules. This winter was a great reminder of how once you get use to the heated seats and heated steering wheel, you do not want to go without it, and hopefully before long, I will be enjoying the air conditioning and vented seats. As with all of my equipment, if I didn’t trust it, I truly wouldn’t use it, the dependability of RAM has won over my trust, all the way back to my first RAM in 1999. RAM, keep doing what you’re doing!

Incredible fuel efficiency In the past, some diesel vehicles have been hit with a bad rap for noise, smell and cold starting issues, but I have never experienced that with RAM. The Cummins Diesel is quiet, no odour, and with this bitterly cold winter we have had, I never had an issue starting it, and it ran without even a hiccup. This new Cummins 6.7 Turbo Diesel even has oil change intervals up to 24,000 kms. Talk about a great advantage on long trips or busy schedules. This winter was a great reminder of how once you get use to the heated seats and heated steering wheel, you do not want to go without it, and hopefully before long, I will be enjoying the air conditioning and vented seats. As with all of my equipment, if I didn’t trust it, I truly wouldn’t use it, the dependability of RAM has won over my trust, all the way back to my first RAM in 1999. RAM, keep doing what you’re doing!

 

The Power House Player in Spoons from Coast to Coast

Len Thompson and the Original Northern King

Len Thompson has been proudly manufacturing premium Canadian-made lures since 1929. Originally designed for fishing techniques and fish species in the western parts of Canada; casting, trolling, and jigging for Pike, Walleye and Trout. These durable, extremely tough spoons, designed with a superb wobble action that drives the bite, also targets a massive species range including Muskie, Salmon and Bass. Fast becoming a popular choice from coast to coast.

With the acquisition of Northern King lures in 2016, this family owned and operated company has become that much bigger. As Northern King spoons are designed for Great Lakes species and trolling techniques; the original Northern King spoons have been a long time favourite.

Len Thompson has a line up of different designs for different applications. They have the added ability to do custom paint designs, since they do not out source design, processing or painting. A great benefit to anglers that favour a pattern or colour combo for the big bite!

Check out Len Thompson at www.Lenthompson.com